#NYT SUBSCRIPTION FULL#
You can see the full slide deck prepared for investors here. “Following one or more leagues is one of our strongest predictors of retention,” according to the Times. The Times, which has been experimenting with personalization including geotargeting in its news division, also highlighted The Athletic’s customized notifications. (The site’s founders originally envisioned an ad-free site.) It will also use the Times’ digital advertising muscle to “unlock significant advertising revenue” at The Athletic, which currently brings in under $10 million in ad revenue each year through limited sponsorships. In addition to bolstering its bundle, the Times plans to implement a more flexible paywall at The Athletic to give potential subscribers a chance to sample the sports content. Bundle subscribers churn at rates 40% lower than subscribers who pay for the basic news-only subscription, according to the Times. They pay the most, retain the best, and engage more than any single-product subscriber group.
Unsurprisingly, The New York Times sees multi-product subscribers as the most valuable. The Athletic joins Cooking, Games, Wirecutter, and, of course, news in that all-access digital bundle. The Times sees a “highly attractive opportunity” to cross-sell individual subscriptions and - crucially - add value to its bundle because of the “modest” overlap between subscribers to the Times and the 1.26 million with a standalone subscription to The Athletic, the deck explained. A: Questions about activating your account can be directed to Mark Sandford at Questions about using the website or mobile app should be directed to the New York Times Customer Care.January 11, 2022The New York Times bought the sports news site for $550 million in cold hard cash back in January, but it’s only this week that bundle subscribers are being offered the chance to hop The Athletic’s paywall.Ī slide deck presented to investors by The New York Times earlier this month announced the addition and shed light on what the Times hoped to gain by acquiring the 5-year-old sports news site.After a year, you will be prompted to re-authenticate your account using the link above. A: Subscriptions expire 1 year after activation.
#NYT SUBSCRIPTION PASSWORD#
Once you have done that, you can sign in to the New York Times website or mobile app using your email address and the password you created during account creation from anywhere, on or off campus. You only need to use the link above to active your subscription. Do I need to go in through the Libraries website every time?
On Friday, February 26th, existing subscriptions will be cancelled. I already signed up for an account through the SGA. You will be asked to create an account on using your Colgate email address and a unique password. If you are not already a subscriber to, you can active your account here. All current students and employees are eligible. The University has arranged for campus-wide access to the New York Times website and mobile app.
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