

The lights use a very porous paper and a denser filter to create a light mellow taste. Quantity Add to Cart 12.29 Available for: Pickup Delivery Share The Gold pack features cigarettes made with our premium quality, additive-free, 100 certified organic tobacco. for marketing Natural American Spirit cigarettes with reduced harm claims without approval. Natural American Spirit Organic Gold 12 oz. Truth Initiative has urged the FDA to take enforcement action against Santa Fe and Reynolds American, Inc. The company is still permitted to use “Natural” as part of its brand name, and the FDA failed to address the use of “organic.” These labels are so problematic that the Food and Drug Administration has required Santa Fe Natural Tobacco Company, the maker of Natural American Spirit cigarettes, to remove the terms “natural” and “additive-free” from its product labels, advertising and promotional materials because they constitute reduced harm claims, which are banned without agency approval. These product labels are dangerous because misperceptions about the harms of smoking cigarettes may make someone more likely to try a product, or encourage smokers to switch brands rather than quit smoking. “The truth is that they are just as dangerous as any other cigarette." "Our research shows that a majority of Natural American Spirit smokers incorrectly believe that their cigarettes are safer than other cigarettes,” said Robin Koval, CEO and president of Truth Initiative. Natural American Spirit cigarettes are the only major cigarette brand that markets its products as “natural,” “organic” and “additive-free.” The study confirmed the findings of earlier research from Truth Initiative, which showed that 50 to 60 percent of adults viewed Natural American Spirit cigarettes as less harmful than a comparison pack of Marlboro Red cigarettes. For example, a Truth Initiative® study found that nearly 64 percent of Natural American Spirit smokers think the cigarettes are less harmful than other brands. Misleading descriptors and other aspects of cigarette packaging and advertising can lead consumers to incorrectly believe that some cigarettes are less harmful than others. Even though there is no evidence that “natural,” “organic” or “additive-free” cigarettes are any safer or are less harmful than other cigarettes, why do so many people think otherwise?
